Minimum marketing measures required

The marketing statement should target potential occupiers with a variety of means. As a minimum, the following measures should be used: • the market price and an indication of this price relative to those prevailing for similar premises in the local market. Where possible, at least three examples should be provided of completed transactions involving a similar site or building. This should also include details of an independent valuation; • any reductions in market price made during the course of marketing; • the marketed use of the premises (the council will expect retail premises to be marketed in a way that identifies all the options available in retaining the site in retail use); • a monthly breakdown detailing contact details of interested parties in the property; all expressions of interest/offers received including rental interest, progress and negotiations undertaken including any offers made and reasons for these being rejected. Where possible, the applicant should obtain from interested parties, reasons/explanations as to why they were not able/willing to proceed; and • the council reserves the right to contact any party who has expressed an interest and to provide details of the land/property to any party, which it feels may be interested in purchasing/occupying the premises for occupation, investment or redevelopment purposes.